Remember when company websites consisted of a logo, some product information, and – if you’re lucky – a contact page? Over the last couple of years, many businesses have turned their homepages into hubs for proactive communication with prospects, customers and partners, accessible across different devices and in multiple languages. To accomplish this, they require a unified foundation like Sitecore.
Let’s consider the complexity of creating a compelling, globalized, and yet very personal online experience for your customers. It would mean that:
Needless to say, site management would grow increasingly complex – a classic web tool won’t cut it any more. That’s where intelligent web content management solutions, like Sitecore, come in.
What’s more, these tools make website content management accessible to the marketing team instead of IT. Without any coding knowledge, the team can create and publish content, forms, and articles, and even delve into relevant KPIs to measure the content’s value.
With its smart features, Sitecore allows companies to build a consistent online presence across locations, languages, devices and even personal preferences. The platform integrates with other systems, allowing users to efficiently manage content and create compelling user experiences across devices.
In short, Sitecore guides your prospects through the customer journey, offering and helping them find content that is relevant to their specific needs. At the same time, it helps your organization gain insight into different customer moments, enabling you to further optimize the experience.
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Why choose delaware?
